Always is a staple of the feminine hygiene products aisle, appearing on almost every retail shelf in America. As a brand, they made considerable efforts through marketing to uplift strong women, inform young girls across the world about period care, and end period poverty.

As forward-thinking as Always is, I believe they could go even further with their “activist” brand personality and do a complete rebrand, with the goal of being completely gender-neutral, using more candid language regarding periods, and defying patriarchal taboos about menstruation.

Branding  Packaging  Ad Design